Apply to dry, styled hair for an extra-strong hold that'll last all day with a citrus fragrance.
Established in Sheffield in 2011 and developed over a ten year period by professionals in the trade, determined to create a unique and compact styling range. In 2012, Dapper Dan Matt Paste was launched and quickly became the most versatile matt styler they had ever experienced. In 2014 the Deluxe Pomade and a Matt Clay were added to the range, and since then they have worked non-stop to release even more top quality products – from oil-based water-soluble Heavy Hold Pomade to 100% vegan-friendly Vegetable Soap and more!