Collection: Proraso shaving

"Proraso: A timeless symbol of Italian heritage, embraced worldwide for over 70 years. More than just a brand, Proraso has evolved alongside Italians since 1948, shaping the very tradition of beard shaving. Renowned for excellence, Proraso's legacy extends far beyond products—it's a cultural icon, ingrained in the fabric of grooming rituals. Join the legacy of Proraso, where tradition meets innovation, and experience the essence of Italian craftsmanship in every shave."