As change is a constant in life, we have also evolved over time. Our formula, packaging, and even our logo have been updated. But one thing remains unchanged - our unwavering affection for our brand. Since 1957, our brand has remained the same, yet our reach has expanded to over 50 countries. Despite changes in consumer mentality and a faster pace of life, our commitment to providing the perfect shaving experience for men remains unaltered. While our advertisements and mottos have been updated, our ultimate goal of being the leading shaving partner for men will always remain unchanged.
