Refusing to settle, Bailey embarked on experimentation and research, drawing from his grandfather's recipe and collaborating with friend Charlie Halstead on branding. The result? Fisticuffs Mustache Wax, a hit in the US market. Yet, Bailey's ambition didn't stop there; transitioning to a full beard, he realized his calling lay in fully embracing the facial hair lifestyle – hence, Grave Before Shave.

With unwavering support from loved ones and Halstead's artistic flair, GBS expanded into the industry's leading beard product brand. Bailey's determination and passion for quality grooming products have solidified GBS's position as a go-to for beard enthusiasts nationwide.